![]() a Discord community or Patreon membership They collect ad revenue directly from the streaming platform which overlays display ads or plays short video ads at certain intervals (subscribers often get the ad-free experience)ĭirect monetization through other channels providing links that direct fans towards other platforms e.g. emotes or having their messages read aloud on screen) Viewers can “subscribe” - set up recurring payments to the streamer in exchange for access to interactive digital items (e.g. Viewers can give tips and donations directly to the streamer as a “thank you” for the entertainment. Logging on for a few hours each evening, hanging out, and playing games with their community - it's a great way to relax.įor others, especially those who've attracted a larger audience (averaging a few hundred concurrent viewers or more), the business opportunities can't be ignored. The fun of connecting with like-minded gamers and sharing their experience is simply an enjoyable thing to do. ![]() The Business of Streaming - How Everyone Makes Moneyįor many streamers, it's just a hobby. Streaming is fertile ground for commerce, and brand marketers would do well to know how it all works. What's in it for the streamers themselves? It's all about: The feeling of connection with the streamer and others participating in the chat community To watch highly skilled players demonstrate their prowessĮntertainment value from the streamers' commentary Why do people tune in to watch game streamers? The main reasons tend to be: There's also a range of smaller platforms that cater to more niche interest groups. The most popular platform is, which is owned by Amazon, followed by YouTube Gaming and Facebook Gaming. (There's occasionally a little confusion with the word streamer in media, it can be used to refer to streaming services/platforms like Netflix, but here, it refers to a single person or brand broadcasting live content themselves.) This video is streamed live to an audience who can participate through communal chat and other interactive features. Usually, a streamer's broadcast shows the full-screen feed of the game they're playing, with a camera feed of their face overlaid in a corner. In short, it's the act of broadcasting yourself playing video games online. That's triple the amount it had four years previously.īrand marketers, take note - that's a lot of attentive eyeballs and a lot of open wallets.īut what exactly is game streaming, and how can you use it to promote your brand? And is it a worthy investment? We'll go through these questions, and more, below. In the first quarter of 2022, 6.1 billion hours of watch-time were racked up on Twitch, the biggest game streaming platform. Video game streaming - just like the games industry itself - is huge. While this brave new world doesn't make sense to some folks, it's a completely normal activity for countless others around the globe. And millions of them pay money while they watch, too. Yep - people like watching others play games. "You watch people play video games? Seriously?"
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